DANNI NICOLE

WHERE HAVE I BEEN?
From social content, graphic design and creative campaigns I have worked across varied industries and have learned a lot of valuable information.  But one thing that I love bringing ideas to life and seeing them evolve
from an idea on a piece of paper to a full-blown creative asset.
Here is what I've got up to... 

JUNIOR CREATIVE | ROOTS.LDN [APRIL 2024 - APRIL 2025].

Produced content across industries including motorsport, sustainability, and global brands.

Led brand campaigns from ideation to production, aligned with measurable impact goals.

Maintained brand consistency across all client-facing work.

Shot and directed photography for international campaigns, including Ford Performance.

Captured interviews and talent-led content for social media.

Developed creative strategies to boost brand visibility.

Collaborated on campaign concepts, art direction, and content shoots.

Managed production workflows, prioritising briefs and meeting deadlines.

Acted as key point of contact for client creative briefs and feedback.

Concepted and art-worked social media campaigns.

Styled and prepared wardrobe for shoots.

Contributed to ROOTS. Culture team initiatives, driving diversity and team morale.

Supported setup and takedown of marketing stands at events.

Capturing behind the scenes content.

CAREER BREAK | VOLUNTEERING / UPS-KILLING [31st JULY 2020 - APRIL 2024].

Took a career break to look after my wellbeing. During this time, I volunteered at a Cattery, and completed an acredited course in Level 3 Counselling Skills with Learning Curve.

JUNIOR CREATIVE ART DIRECTOR | GTB LONDON 2nd November 2019 – 31st July 2020.

Worked as a Creative at GTB, a WPP agency that looks after Ford, across UK & Europe.

Produced and directed a stills shoot for Ford of Europe released April 2020. 

Conceptualised, strategised and produced social campaigns 

Produced radio campaigns. 

Supported team and wider agency on ad hoc creative projects.

DIGITAL CONTENT SPECIALIST | HITACHI RAIL LIMITED [NOVEMBER 2018 - APRIL 2019].

Worked to brand guidelines to develop internal and external campaigns. 

Ideation, copywriting and art direction for social media campaigns. 

Developed designs for external branded collateral and overall art-working on all branded elements.

FREELANCE CREATIVE | JOINT LONDON [NOVEMBER 2018].

Worked on a number of live briefs, pitching creative campaign ideas for various consumer based companies such as Tesco.

Worked on materials that needed to be art-worked for new campaigns for VUE Cinema.